Monthly Archives: March 2012

Hiatus

I’m going to take a short, one-week hiatus to catch up on a few things.  I’ll bring you the next installment of Trailer Time next Thursday. See ya’ later!

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Understanding Genre

This isn’t a post where you get to learn all the different genres and all the ways to tell them apart.  I don’t think that material would fit into a post, because the more I learn about genres, the more … Continue reading

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Rough Ride

“Of all the things to sell off to keep this hulk running, the inertial stabilizers wouldn’t have been my first choice,” Dob said.  His knuckles popped up white as he clutched the stick hard enough to hold the ship steady, … Continue reading

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Trailer Time: Lessons from an Evil Mind

The rules are simple:  I find a book trailer by an author I’ve never read and I analyze it for its marketing value.  This time it’s Lessons from an Evil Mind by Shawna Lynn. The title of the trailer claims … Continue reading

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Test Marketing: The Key to Success

One of the keys to marketing, which so many people seem to miss, is having something worth marketing in the first place.  Sure, you can market junk.  People do it all the time.  It often requires deceit or a hard … Continue reading

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Telling Your Story

Just about everyone realizes that writing fiction involves storytelling.  After all, if you’re not telling a story, what are you doing? But not everyone realizes how essential storytelling is for nonfiction, too.  And I’m not just talking about memoirs or … Continue reading

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Trailer Time: The Dawning of Power

So, I started my search from my browser instead of going straight to YouTube.  Mistake?  Definitely not.  The trailer for Brian Rathbone’s The Dawning of Power caught my eye.  Just to rehash the rules.  I’ve never read his work.  I’m … Continue reading

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The Whole Package

What constitutes a marketing package, specifically for a recently published novel or book?  It’s a good question, and the answer is going to vary to some degree from book to book.  But there is a basic set of tools almost … Continue reading

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Haiku

Bedtime My son, a writhing eel, Wrestling all the way up, Goes to bed, not sleep. ~ Flowers in Winter Colors spray out of my three brittle blown vases, shivering for spring. ~ The Leak Snow melts; the wall cries. … Continue reading

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Trailer Time: Allon Book 1

I come to you now with another book trailer.  This trailer is for Allon Book 1 by Shawn Lamb. Does this trailer work better?  I think so, so let’s take a look to figure out why. An epic fantasy, which … Continue reading

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