Trailer Time: Commergence

Do you want to take a look at a surprisingly good introductory trailer?

The first thing you probably noticed after watching this trailer is that it’s short!  There’s very little to it, which is part of the reason it works so well.  Everything that should be there is there, without distraction.  Everything serves a purpose.

The music choice is thematic.  Despite being rather untraditional, it works really well.  It’s slightly disorienting, which fits right in with the rest of the trailer.  Next, you see a flash of the book cover, which tells you that the title is Commergence and the author is Tara Maya.  It’s there, and then it’s gone.

We then learn that the book includes fifteen stories of speculative fiction.  We get another flash of the book cover, and if you’re quick you’ll see the subtitle states that the book is an anthology of speculative fiction.  The lyrics of the song become prominent, and we hear “when the walls come crumbling down,” which leads into the text “of worlds merging.”

We see another flash of the book cover, followed by the text, “and souls falling apart.”  So, we know this is an anthology of speculative fiction with a theme of “worlds merging and souls falling apart,” with the subtext (lyrical text) being that the walls are crumbling—meaning there’s destruction involved.

We are then subjected to some disorienting views of the book cover, the title and author name, with a strong dose of lyrics.  I caught “the magic that we found,” which goes well with a speculative fiction anthology.  We also learn that this anthology is “Coming Soon.”  Hopefully, this means that this trailer is intended as an introduction (to the marketing campaign) and suggests there may be another, longer, more complete trailer following this one.

So, let’s recap:  We learn that a soon-to-be released speculative fiction anthology written by Tara Maya is going to follow the theme of “worlds merging and souls falling apart.”  We have reason to believe that magic will be involved and that the stories themselves with be unexpected and disorienting.  We have enough to pique our interest, but not enough to close a sale.  Assuming this trailer is followed up by a more comprehensive marketing effort, this author is off to a great start to get these books flying off the (possibly virtual) shelves, but she’s not quite there yet.  The thing is, I’ll be looking for the next dose of marketing (so I can learn more) and that’s what an introductory trailer is all about.

Sales are great, but most buyers need multiple exposures before they’re willing to commit to a purchase.  This is one reason why books are launched and that those launches involve pre- and post- marketing.

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About Stephanie Allen Crist

I write fiction, non-fiction, poetry, and essays. I also provide business and resume writing services. Here on Caressing the Muse, I will write about the joys of storytelling, the art of writing, and my own work. I will also post regular reviews of novels, short stories, poems, television shows, movies, and writing about writing. Check out www.StephanieAllenCrist.com to learn more!
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2 Responses to Trailer Time: Commergence

  1. acflory says:

    I like the idea of a short, sharp teaser type trailer to start off a campaign but I’m not sure that I liked /this/ particular one. The title and author name are stuck in my head – which is good I guess – but that’s also kind of annoying because a) I don’t like short stories/anthologies and b) I couldn’t see anything in this one to pique my interest. I am, however, going to add the technique to my list of things to try once I have something to promote :)

    Thanks Stephanie – can never have too many tools.

  2. Yeah, I did think about our discussion of anthologies/short stories when I found this one. But it is the best example I’ve seen so far of a book trailer that teases the viewers. With this trailer as an example, I would suggest a few guidelines:
    1) The cover of the book should be shown at least three times in the trailer (but probably not quite so many as this one)
    2) In a short trailer, tease the theme, plot, or character, but not all three. (Choose whichever most interests you.)

    Of course, with the second point, you can break that if you can come up with a creative way to tease elements without making it obvious. For example, if your trailer introduces your main character, you can have music that suggest theme or plot. You can flash an image that suggests plot or character, if you’re concentrating on theme (as was done in this trailer). Or, if you’re concentrating on plot, you can use the plot as an excuse to flash (words, images, music) a peek at the character or theme. If you do that, though, you have to make sure the trailer as a whole has only one message.

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