There are many ways to market your fiction work. Some methods work better for different genres; others work better for different writing platforms.
Most writers know about:
- Keeping a website.
- Maintaining a blog.
- Using social media.
- Distributing a newsletter.
- Speaking and writing nonfiction about writing.
- Speaking and writing nonfiction about your genre.
- Speaking and writing nonfiction about your topics, themes or research.
- Touring bookstores and other physical venues.
- Hosting contests.
You might also know about:
- Touring blogs and other virtual venues.
- Speaking to reading groups, virtually or in person.
- Speaking at conferences, both big and small.
- Creating webinars or podcasts.
- Distributing book trailers.
- Providing supplementary content, for free or for sale.
- Scaling your work from novels to novellas, short stories, or flash fiction.
- Transforming your work from novels to video games, role playing worlds, graphic novels, movies, television, webisodes, and radio episodes.
You can also:
- Create home party models fans can use to host parties for their friends.
- Create lesson plans based on your work and offer them to teachers, Sunday schools, and book groups.
- Speak at schools, clubs, and other less frequented venues about writing, genre, topics, themes, and more.’
- Collaborate with writers whose work you enjoy (and whose work is somehow similar to your own) to create “If you like…then you might also enjoy… campaigns to promote each others’ work.
- Collaborate with other writers to build off of your world and tell stories you don’t have time to tell.
- Host a fan fiction site that allows fans to share their ideas of how your characters might develop.
Many writers seem to think marketing is limited to a standard set of tried-and-true ideas, but writers are creative people and tapping that creativity for your marketing is a great way to build your readership.