There are many ways to market your nonfiction work. Some methods work better for different topics; others work better for different writing platforms.
Most writers know about:
- Keeping a website.
- Maintaining a blog.
- Using social media.
- Distributing a newsletter.
- Speaking and writing about writing.
- Speaking and writing about your topic, research, or discoveries.
- Touring bookstores and other physical venues.
- Hosting contests.
You might also know about:
- Touring blogs and other virtual venues.
- Speaking to reading groups, virtually or in person.
- Speaking at conferences, both big and small.
- Speaking about your topic, research, or discoveries.
- Creating webinars or podcasts.
- Creating documentaries about your topic.
- Providing supplementary content, for free or for sale.
- Scaling your work from books to feature articles, from feature articles to short articles.
- Transforming your work from books to lectures, workshops, pamphlets, workbooks, exercises.
- Expanding your book into a series of books.
You can also:
- Create local classes to teach at your community college or through your library.
- Create lesson plans based on your work and offer them to teachers, topical clubs, and book groups.
- Speak at schools, clubs, and other less frequented venues about writing or about your topic, research, and discoveries.
- Collaborate with writers whose work you enjoy (and whose work is somehow similar to your own) to create “If you like…then you might also enjoy…” campaigns to promote each others’ work.
- Collaborate with other writers to build off of your work and your areas of expertise.
- Host a website that allows students and other interested parties to share their discoveries and ideas about your topic.
Many writers seem to think marketing is limited to a standard set of tried-and-true ideas, but writers are creative people and tapping that creativity for your marketing is a great way to build your readership.