There is artistry to the business of writing. Perhaps not as much artistry as in the writing itself, but the business of writing relies on intuitive, artistic qualities that go beyond the nuts-and-bolts science of business.
Like writing, your business approach will require both craft and art to attain success. So, next time you sit down to work on the business-end of your writing, think about what you’re trying to accomplish and how your artistry can impact what you’re doing. This is especially important in how you reach out to your audience, but also involves your business model and your growth strategies and tactics.
Put a little art in your business and watch your business grow.