What constitutes a marketing package, specifically for a recently published novel or book? It’s a good question, and the answer is going to vary to some degree from book to book. But there is a basic set of tools almost every author should have for each book.
Every book should have:
- A dedicated web page (connected to your main web site)
- A media kit (information provided to reporters & interviewers upon request)
- A press release (or several, depending on the variety of media outlets you want to submit it to)
- A collection of short pitches for each of your social media tools (blog, Twitter, Facebook, LinkedIn, ect.)
Additional tools that most book should have include:
- Printable handouts (PDFs work good for this) which fans or affliates can distribute
- Bookmarks or other little giveaways for in-person signings
- A book trailer
- An author interview (can be hosted on a friend’s blog, if nowhere else)
- A book review (again, ask your friends if you don’t have media contacts)
- Some form of online fan interaction (can take a variety of forms)
Of course, when marketing your work there are millions of creative avenues to pursue, but get the basics in place as quickly as possible—preferably before the book hits the shelves or comes live on Amazon.