The Whole Package

What constitutes a marketing package, specifically for a recently published novel or book?  It’s a good question, and the answer is going to vary to some degree from book to book.  But there is a basic set of tools almost every author should have for each book.

Every book should have:

  • A dedicated web page (connected to your main web site)
  • A media kit (information provided to reporters & interviewers upon request)
  • A press release (or several, depending on the variety of media outlets you want to submit it to)
  • A collection of short pitches for each of your social media tools (blog, Twitter, Facebook, LinkedIn, ect.)

Additional tools that most book should have include:

  • Printable handouts (PDFs work good for this) which fans or affliates can distribute
  • Bookmarks or other little giveaways for in-person signings
  • A book trailer
  • An author interview (can be hosted on a friend’s blog, if nowhere else)
  • A book review (again, ask your friends if you don’t have media contacts)
  • Some form of online fan interaction (can take a variety of forms)

Of course, when marketing your work there are millions of creative avenues to pursue, but get the basics in place as quickly as possible—preferably before the book hits the shelves or comes live on Amazon.

About Stephanie Allen Crist

Stephanie created and produces in answer to a call from God to use her experiences and gifts to help others. Stephanie is also the author of and two books that can be found on that site. Stephanie strives to share her love, faith, and talents in an inclusive manner to help others who know spiritual pain and who know the bitter taste of the dregs of despair.
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2 Responses to The Whole Package

  1. BrooklynLovesBooks says:

    Good points Stephanie. Certain books may even warrant their own Facebook page (for the online fan interaction you mentioned) in addition to a web page. Authors can also consider just making a subdomain from their main domain for their book:

    We recently wrote a related post about social media press releases for authors:

  2. A dedicated Facebook page is great for many books, but there are still enough fields (mostly nonfiction) that don’t really fit in with the way Facebook users use their accounts, so that I don’t consider it a marketing staple. But that may change. Facebook is still growing and still changing.

    I agree that a subdomain is a good way to build a webpage for a book without buying a new address, but the new address can make it a bit easier to find (if you can get it). In the end, though, what matters most is that it links (both ways) to your primary author site.

    I will definitely check out your blog and your post. Thanks for the tip!

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