Trailer Time: The Dawning of Power

So, I started my search from my browser instead of going straight to YouTube.  Mistake?  Definitely not.  The trailer for Brian Rathbone’s The Dawning of Power caught my eye.  Just to rehash the rules.  I’ve never read his work.  I’m not familiar with the author.  I have no investment in the outcome.  (That’s to make it all nice and fair.)

So, let’s check it out:

[blip.tv http://blip.tv/play/AeOsWgI width=”550″ height=”443″]

Is your heart beating a little bit faster?  Mine certainly is!

Let’s take a closer look to break down why:

One thing I really appreciated, that really worked for me, is the balance of storytelling text and the flashes of images.  Books are text-based.  Trailers are image-based.  A balance uses the strength of the trailer to market the product, which is a book.  Striking the right balance can make a big difference, and I personally prefer trailers where the story is text-based instead of (solely) relying on a disembodied voice.

Another thing that worked well for me was the background music—kind of dire, definitely dramatic and foreboding.

The images themselves were great—dark, forbidding and just a little scary.  Combined with the text, the images serve as a warning: of some dark disaster coming in the book, of uncontrolled powers and awakening evils, of destruction and devastation.

I think the character—particularly the one who’s powers go out of control—could be established a little bit better.  But maybe the author tried that, and it ruined the thematic, tonal quality of the trailer that works so well.  It’s hard to say.

All these components work together, of course, and you have to find what works for your book, your tone when creating a trailer.  All I can say is that this trailer worked, because this book is going on my list—and that’s the effect authors really want.

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About Stephanie Allen Crist

Stephanie created and produces ComeSootheYourAchingSoul.com in answer to a call from God to use her experiences and gifts to help others. Stephanie is also the author of www.StephanieAllenCrist.com and two books that can be found on that site. Stephanie strives to share her love, faith, and talents in an inclusive manner to help others who know spiritual pain and who know the bitter taste of the dregs of despair.
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3 Responses to Trailer Time: The Dawning of Power

  1. Chris says:

    Stephanie
    You have such a wonderful place to visit. I love what you are doing and one day maybe my book” A Hairdresser’s Diary” will be one that you will post. I also write poetry and have a short story too. But I know nothing about wrtiing fiction and am a novice at writing. Thank you for sharing I loved my visit and will return soon.

  2. Chris,

    I’m glad you appreciate the work I’m doing here and I hope you come back, but I would not be able to honor a request to analyze your marketing material.

    Part of my process involves the integrity of disassociation. By sticking to writers and books that I have no connection with, I can analyze a trailer without bias. I believe this provides readers with better insight than if I were to start taking requests or seeking out authors I’d already formed an opinion about.

    Especially for new writers, most of the readers who are exposed to a piece of marketing are going to be unfamiliar with the author or their work. To win the reader, they need to have enough enticement in the single piece of marketing to generate further interest. I’m trying to recreate that same scenario in the trailers I seek, so I can show what works and what doesn’t. I’m also seeking out fantasy, because that’s the genre I read most–therefore my analysis isn’t going to be as biased by taste (though it’s not something one can avoid entirely).

  3. Pingback: Trailer Time: Lessons from an Evil Mind | Caressing the Muse

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