Monthly Archives: March 2012

The Whole Package

What constitutes a marketing package, specifically for a recently published novel or book?  It’s a good question, and the answer is going to vary to some degree from book to book.  But there is a basic set of tools almost … Continue reading

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Haiku

Bedtime My son, a writhing eel, Wrestling all the way up, Goes to bed, not sleep. ~ Flowers in Winter Colors spray out of my three brittle blown vases, shivering for spring. ~ The Leak Snow melts; the wall cries. … Continue reading

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Trailer Time: Allon Book 1

I come to you now with another book trailer.  This trailer is for Allon Book 1 by Shawn Lamb. Does this trailer work better?  I think so, so let’s take a look to figure out why. An epic fantasy, which … Continue reading

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Shorting Yourself

Sometimes marketing yourself is the last thing you want to do.  Between writing and life, you’ve put in a full day.  You don’t want to cap it off with marketing.  Yet, to start your day with the marketing, you risk … Continue reading

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Writing with Authority

There’s this myth that you have to be an expert to write a piece of nonfiction on a subject.  It’s almost as pervasive as the myth that you become an expert when you write a piece of nonfiction on a … Continue reading

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Trailer Time

I’m trying something new this month.  Since marketing is such an important part of our sales success, and book trailers are the new, hot way to market our books, I thought we’d take a look at some book trailers throughout … Continue reading

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