Sometimes the best thing you can do is partner up. This trailer is being released or hosted by The Johnson County Public Library (Johnson County, Indiana, USA). I’m not sure whether they produced the book trailer or if the trailer was produced by Laini Taylor, author of Daughter of Smoke and Bone. Either way, the presumed endorsement by a public library could add a certain extra boost to this video.
This particular video combines two distinct elements for a unique effect.
The imagery used creates a beautiful, visually appealing video. The combination of stylized font and beautiful photography (presumably of Prague) provides the story with a romantic, soft quality. From this, you might expect a literary novel or a romance if you watched the video without the sound.
Yet, the sound effects associated with the video adds another element entirely. The music is a bit frenetic and discordant. The voice in the beginning is especially disconcerting. You know, from the sound, that there is something dark and disturbing hidden beneath the beautiful images.
The text, the actual words, brings the two together. There are probably both literary and romantic qualities to the story, but it is a fantasy and things are not quite what they seem. There is darkness, mystery and suffering hidden beneath the beautiful façade.
Generally speaking such apparent inconsistencies would not be recommended, however these pieces work together to portray a story that is more complicated than could be conveyed with any single piece. And it does so without making the different aspects appear incoherent. It adds an element of intrigue that draws the potential reader into the story. We want to learn what the mystery is and how the pieces fit together, trusting that the book, like the trailer, will achieve something special, something coherent, even though we’re not sure what that might be.
One thing that is definitely different about this call to action is that, while the trailer interests you in the book, the call to action is to borrow the book from the library. Again, if this trailer were produced by the author this wouldn’t be recommended, but because this is produced and/or distributed with the library and because of the prominent placement of the book and the cover (meaning the reader could easily do a search and find the book for purchase), it works.