So, this time I found a trailer that fits neatly within its designated genre. Watch and see how the creator maximizes the potential of the genre:
- I love the magic sparkles.
- The teaser is exciting and interesting.
- The question posed in this trailer (the theme of the saga) is intriguing.
- The face revealed through smoke is appealing in a dark, mysterious sort of way.
- This trailer actually adheres to the rule: Give credit where credit is due.
- The trailer provides information about how the books can be accessed.
- The trailer includes a marketing ploy that is tried-and-true: Give the first book away.
As strong as these attributes are, the trailer is missing one very important element:
- Who are these people!?!
Genre novels can be driven more by plot than by character, but it’s the characters that capture the most interest. We’re not just reading about something, we’re reading about people/characters doing something. If we don’t know who the characters are, then what’s the point?
Plot isn’t enough. Theme isn’t enough. A well-done trailer isn’t enough. We need to know who the story is about.