The Truth in the Story

A lot of marketing nowadays borders on fiction.  A lot of marketing crosses the border and runs amok on the other side of the truth.  Though you write and sell fiction, this isn’t the kind of marketing you want to engage in.

Readers buy a book because it’s fiction, but if the marketing that sells that book to them is equally made up, you burn their trust.  That book they bought sells for a few bucks.  A single sale is not what a career is made of.  You need repeat business.  You need word of mouth.  You need to keep their trust.  So, you need to tell the truth.  Make a good story of the truth, of course, but stick to what’s true.  Don’t build up readers’ expectation, then turn around and disappoint them.

About Stephanie Allen Crist

Stephanie created and produces in answer to a call from God to use her experiences and gifts to help others. Stephanie is also the author of and two books that can be found on that site. Stephanie strives to share her love, faith, and talents in an inclusive manner to help others who know spiritual pain and who know the bitter taste of the dregs of despair.
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1 Response to The Truth in the Story

  1. acflory says:

    That’s such a good point Stephanie. There’s been a lot of talk on Indies Unlimited lately about bad marketing from the perspective of spamming where writers contribute nothing to a discussion and simply use it as a place to annoy others with their book title etc. What you’re talking about is a slightly different side of the same coin. /Good/ marketing is about building trust and relationships, not about trying to do a hard sell that devalues both the book and the author.
    Great reading as always. 🙂

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