Do you want to take a look at a surprisingly good introductory trailer?
The first thing you probably noticed after watching this trailer is that it’s short! There’s very little to it, which is part of the reason it works so well. Everything that should be there is there, without distraction. Everything serves a purpose.
The music choice is thematic. Despite being rather untraditional, it works really well. It’s slightly disorienting, which fits right in with the rest of the trailer. Next, you see a flash of the book cover, which tells you that the title is Commergence and the author is Tara Maya. It’s there, and then it’s gone.
We then learn that the book includes fifteen stories of speculative fiction. We get another flash of the book cover, and if you’re quick you’ll see the subtitle states that the book is an anthology of speculative fiction. The lyrics of the song become prominent, and we hear “when the walls come crumbling down,” which leads into the text “of worlds merging.”
We see another flash of the book cover, followed by the text, “and souls falling apart.” So, we know this is an anthology of speculative fiction with a theme of “worlds merging and souls falling apart,” with the subtext (lyrical text) being that the walls are crumbling—meaning there’s destruction involved.
We are then subjected to some disorienting views of the book cover, the title and author name, with a strong dose of lyrics. I caught “the magic that we found,” which goes well with a speculative fiction anthology. We also learn that this anthology is “Coming Soon.” Hopefully, this means that this trailer is intended as an introduction (to the marketing campaign) and suggests there may be another, longer, more complete trailer following this one.
So, let’s recap: We learn that a soon-to-be released speculative fiction anthology written by Tara Maya is going to follow the theme of “worlds merging and souls falling apart.” We have reason to believe that magic will be involved and that the stories themselves with be unexpected and disorienting. We have enough to pique our interest, but not enough to close a sale. Assuming this trailer is followed up by a more comprehensive marketing effort, this author is off to a great start to get these books flying off the (possibly virtual) shelves, but she’s not quite there yet. The thing is, I’ll be looking for the next dose of marketing (so I can learn more) and that’s what an introductory trailer is all about.
Sales are great, but most buyers need multiple exposures before they’re willing to commit to a purchase. This is one reason why books are launched and that those launches involve pre- and post- marketing.