So, if you’ve been reading for a while, you’ve seen me analyze quite a few trailers. I’ve covered a lot of the components necessary for a successful trailer. While some of the qualities I look for in a good trailer are subjective, others are not.
I found a trailer that, at first, struck me as a good trailer. Perhaps a bit simplistic, but it’s YA. It’s got the character, the plot, and grabs attention. But something absolutely essential is missing. What is it?
We know the trailer was made by Moondog Design. We can assume that Moondog Design and svettmoondog are the parties (probably an individual) responsible for making the trailer. Next, we learn the title “Children of the Tower.” We learn that the main character is Sarina, who started having visions at sixteen. By the music, we get the feeling of danger, mysticism, and a bit of the circus, at least that’s my subjective impression. Her visions include a terrifying beast—the imagery (again within the realm of the YA novel) does justice to the claim of horror/fantasy—and a mysterious store with a fortune-teller inside—though I should note that the sound quality of her voice is below par with the rest of the video—and a dark tower, presumably the one with the children. We learn that there is an ancient race involved, and that Sarina has a destiny to accept, which involves facing the beast to save the children.
It’s all very compelling. But there’s a problem. A big problem. Do you know what it is?
Let me give you a hint: Do a search for “Children of the Tower.” You’ll find multiple books by multiple authors. Do a search for “Children of the Tower” and Sarina, and you’ll only find this trailer. Do a search for “Moondog Design” and you’ll find multiple companies. You search for “Children of the Tower” and “Moondog Design” and you find the right company, with this trailer embedded in the webpage.
So, who wrote this story? Who wrote “Children of the Tower?” Did the book ever get written? Is it available for purchase? Where?
The only way to find out is to e-mail Svett at Moondog Design, who is, presumably, just the designer of the trailer.
For all the effort put into making a good trailer with a strong tease, introduction of character and plot, compelling visuals, and even decent music—it’s awful marketing because of that one, essential missing piece: The Author’s Name!!!
It’s is not essential to link back to a place where the person can buy the book, though that does make it easier, but it is essential to make it possible for such a place to be found, and that requires the title of the book and the name of the author—as a minimum!!! You can’t get any more basic than that.