Acting on the Plan

If you have a marketing plan, then you’re one step closer to being able to market your work effectively.  If it’s a good plan, then you have work to do before your book hits the market.  But having the plan won’t get the work done.  You actually have to work the plan to succeed.

It seems simple and, in a way, it is.  But the reality of your plan may not be as clear-cut as your plan-on-paper.

Some things will work just as you expect them to.  Others won’t work nearly so well.  Still others will exceed your wildest dreams for them.  And some won’t work at all.

This is the nature of any plan.  What’s that they say about mice and men?

It’s important to have a marketing plan, but it’s also important to realize that a marketing plan is a “living document,” which means it is subject to change.  It’s not rigid.  It’s not an iron-clad prediction.  It’s a guide.  It can help keep you on track.  But when life changes the track, you need to change with it.  You need to stay flexible.

If a change is big enough, then you need to modify your document and start the planning process over.  Even if the change is small, you need to take some time to think about how the change will affect your plan—sometimes a seemingly small change has huge consequences.

About Stephanie Allen Crist

Stephanie created and produces in answer to a call from God to use her experiences and gifts to help others. Stephanie is also the author of and two books that can be found on that site. Stephanie strives to share her love, faith, and talents in an inclusive manner to help others who know spiritual pain and who know the bitter taste of the dregs of despair.
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4 Responses to Acting on the Plan

  1. acflory says:

    lol – This sounds like the story of my life! Heaven help me if my marketing plan ends up the same way. 😉

    • In my experience, it’s the story of most lives. We’re all “dealt cards” we don’t expect. The key is to learn to play with what we’ve got, instead of just wishing for what we don’t.

      Let me put it this way: When I created the business/marketing plan for my business, I had a stellar plan built around some pretty safe assumptions. All evidence I could find indicated my predictions were modest. But everything I considered a long-shot (like getting a book contract so early in my career) worked, and everything I considered “easy money” (like writing resumes for clients on a regular basis) didn’t.

      The two lessons I learned from this: 1) Diversification is the way to go. 2) Go with what’s working, not just with what’s planned.

      The thing of it is that all these amazing opportunities that seemed like such long-shots would never have been possible if I hadn’t built the plans and worked the plans, even though getting opportunities like these weren’t the focus of the plans.

      • acflory says:

        I’ve never thought of myself as a ‘planner’ but I have always had an unshakeable conviction that if I kept plugging away at things opportunities would appear. That’s how the best things in my life have always happened. Of course recognizing those opportunities is another matter. 🙂

  2. To a certain extent that is true, but planning also helps you build momentum and make things work together to create opportunities.

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