So, as I launch myself back into the blogosphere, I wanted to be sure to get a current trailer. I wasn’t too picky, as long as the trailer had been released recently. This is what I found…
Let’s assume for a moment that there is absolutely nothing wrong with a book trailer (i.e. a video about a book) that contains only three elements: a background picture, background music, and scrolling text.
Even if we make that assumption, there’s definitely something wrong with this video. The text is too small to read easily and it goes by too quickly for me to read it at all. I literally had to stop the video every few seconds to read the text, and I got bored with that really quick!
So, I have no idea what this book/trailer is about, because all I had to go on was the background music (which I liked) and the background picture (which I also liked). I even liked the font. I just couldn’t read the teeny tiny words.
The lesson here is to watch your video before you publish it and to make sure, make ABOLUTELY SURE, that a viewer who has never seen it and has no idea what it contains, can get the content from the video you produce. If it’s all text, make sure they can READ IT.
I’m pretty sure I haven’t said that yet, but then again, I thought it was too obvious to need to be said.