A book is a big deal. I’ve said it. You know it.
But most of us need to build ourselves up to writing a book. And, you know what? Many readers prefer to build themselves up to reading one!
Small and medium-sized projects allow us to present our work to readers and introduce our style, content, and topics to readers. This is a great way to build our skills while building our audience, and it also can produce revenue to help us develop the financial means to promote our book—or at the very least, it’ll help us support ourselves while we write it.
A writer needs to be marketable, and the general assumption is if you can write a book, then you should be able to write an article (which I find to be very true) or if you can write a novel, then you should be able to write a short story (which I find to be slightly less true).
There’re lots of opportunities, including indie opportunities, so don’t pass this side of the business over. Remember, marketing is about building relationships with readers, so the more of your work that is available, the more likely it is that you’ll capture a reader’s interest, and the more of your work a reader reads, the stronger your relationship with that reader becomes.
This spans from tweet to blog posts, from short stories to novels, from articles to books, and also includes non-written communications like podcasts, interviews, and workshop presentations. So, look at the big picture and take the time to do some of the little work that’ll build your relationships!