Monthly Archives: November 2012

Trailer Time: And why should I care?

The premise is simple: magic users vs. religious leaders.  “War is coming.” This trailer is a minute and thirteen seconds long.  All I can think after watching it is, “I’m hungry.  Popcorn sounds good.” Perhaps that sounds harsh.  Maybe it … Continue reading

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Marketing Strategy: Reaching Out to Book Clubs

Who reads books?  Readers do, yes.  Where can you find a bunch of readers?  In book clubs!  After all, book club members are invested in reading and so, if you can find book clubs that read the kind of work … Continue reading

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Creating Your Own Publishing Company

In my last marketing post, I addressed the issue of creating the illusion of having a publisher by creating a publisher-in-name-only.  Now, I’d like to take a look at the alternative. In the contemporary marketplace, you can become your own … Continue reading

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Trailer Time: The Risk of Going Vague

The title is wrong.  The author’s name is wrong. But the trailer I just watched would work for a novel-in-progress I’ve had the pleasure to read—at least, I’ve had the pleasure of reading some draft chapters.  Clearly, this isn’t a … Continue reading

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The Implications of Illusions

Recently, I have reviewed three books.  All three books have listed a publisher.  Only one book was published by an actual publishing company (at least, as far as I can tell). I’ve seen the advice that authors who self-publish should … Continue reading

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Review: Heart’s Blood

As you probably know from previous reviews, I very much enjoy Juliet Marillier’s style of writing and the stories she chooses to tell.  Heart’s Blood by Juliet Marillier is another success with me.  So much so that I often found … Continue reading

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Trailer Time: Mixing Classic and Contemporary

Last week I reviewed a trailer that relied heavily on gaming appeal.  This seems to be another of the same sort, except this uses classic techniques, too.  Check it out! First, I have to admit that the last “sea adventure” … Continue reading

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