I recently posted a review of a book I came across via the author’s marketing efforts (particularly, social media). Before that, I took a look at an author who I came across via his marketing efforts (social media again), and next time I can afford to buy books for myself, his will be one that I buy. Later this week, I will write another review of a book, one I came across through my Trailer Time activities—in other words, I came across the book via the author’s marketing efforts and once again it was through a form of social media that I was introduced to the author’s work.
I don’t have a lot of extra money right now. I’m spending the majority of my work time producing content that will (I hope) pay off in the future, but does nothing to buy groceries for my family. (If you want to support my efforts, please donate here. Thanks!) So, when I risk running out of means before I run out of need in order to buy a book that says something!
While there are lots of people in difficult financial straits right now, there are still a lot of people buying books, but there are a LOT of books for them to choose from. In order to find those people, you need to reach out to them, because it’s a lot more difficult for them to find you among the masses of authors who want their dollars.
It’s not easy and it’s not always fun, but it works. So, get out there. Reach out your virtual hand and make a connection. You might meet one person who’s willing to give your work a try and share it with others by connecting on Facebook, Google+, LinkedIn, or Twitter. You might make a trailer that reaches hundreds or thousands of readers. You might do both at the same time. You don’t have to be aggressive or alienating. You do have to be present and proactive.
Marketing works, so make it work for you!