Trailer Time: The Risk of Going Vague

The title is wrong.  The author’s name is wrong.

But the trailer I just watched would work for a novel-in-progress I’ve had the pleasure to read—at least, I’ve had the pleasure of reading some draft chapters.  Clearly, this isn’t a good thing, because while I was watching the trailer I was thinking about that other book, the one that isn’t finished, the one that isn’t out yet, and I was longing for the book to be done and polished and published so I could read it all the way through.

Ballet, talent, secrets, danger—it’s not much to go on and it describes a lot of different stories.  Reading the blurb under the trailer, I can tell the stories don’t really resemble each other at all.  But the trailer would work just as well for one as for the other.  Which means it doesn’t really work for either.

A trailer shouldn’t be generic.  It should be unique and specific.  This is why providing a taste of both plot and character is essential to creating a trailer that works.

You don’t want viewers thinking of a book that’s vaguely similar while watching your trailer.  You want them focused on your trailer, your book, your work.  Be specific!

P.S. Happy Thanksgiving!

About Stephanie Allen Crist

Stephanie created and produces in answer to a call from God to use her experiences and gifts to help others. Stephanie is also the author of and two books that can be found on that site. Stephanie strives to share her love, faith, and talents in an inclusive manner to help others who know spiritual pain and who know the bitter taste of the dregs of despair.
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1 Response to Trailer Time: The Risk of Going Vague

  1. acflory says:

    Happy Thanksgiving to you too. 😉

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