The title is wrong. The author’s name is wrong.
But the trailer I just watched would work for a novel-in-progress I’ve had the pleasure to read—at least, I’ve had the pleasure of reading some draft chapters. Clearly, this isn’t a good thing, because while I was watching the trailer I was thinking about that other book, the one that isn’t finished, the one that isn’t out yet, and I was longing for the book to be done and polished and published so I could read it all the way through.
Ballet, talent, secrets, danger—it’s not much to go on and it describes a lot of different stories. Reading the blurb under the trailer, I can tell the stories don’t really resemble each other at all. But the trailer would work just as well for one as for the other. Which means it doesn’t really work for either.
A trailer shouldn’t be generic. It should be unique and specific. This is why providing a taste of both plot and character is essential to creating a trailer that works.
You don’t want viewers thinking of a book that’s vaguely similar while watching your trailer. You want them focused on your trailer, your book, your work. Be specific!
P.S. Happy Thanksgiving!