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Far too many would-be marketing advisers for authors focus exclusively on the tried-and-true and the hyped-up-new. See, there’s this idea that there are marketing strategies that work for everyone. I can think of two: a website and signings. Every author … Continue reading
One thing a blog “forces” you to do is to write when you don’t feel like writing. (Obviously, that hasn’t worked so well for me in the last few weeks.) Theoretically speaking, if you commit yourself to regular posts, then … Continue reading
If you watch enough book trailers, you may get the general impression that there’s a form to be followed. Then, you watch one that breaks those forms and works anyway. The general idea of a book trailer is to provide … Continue reading