Monthly Archives: January 2013

Marketing You

Far too many would-be marketing advisers for authors focus exclusively on the tried-and-true and the hyped-up-new.  See, there’s this idea that there are marketing strategies that work for everyone. I can think of two: a website and signings. Every author … Continue reading

Posted in Marketing | Tagged , , , , | 1 Comment

Writing When You’re Tapped Out

One thing a blog “forces” you to do is to write when you don’t feel like writing.  (Obviously, that hasn’t worked so well for me in the last few weeks.)  Theoretically speaking, if you commit yourself to regular posts, then … Continue reading

Posted in Craftmanship | Tagged , , , , | 1 Comment

Trailer Time: Shattering Conventions

If you watch enough book trailers, you may get the general impression that there’s a form to be followed.  Then, you watch one that breaks those forms and works anyway. The general idea of a book trailer is to provide … Continue reading

Posted in Trailer Time | Tagged , , , , , , , , | 1 Comment

Welcome (Me) Back!

It’s 2013 and I’ve started the year with no posts.  Not good! I took a temporary hiatus that became longer as I fell further behind.  Long story short:  the holiday season bled into some scholastic difficulties (for my children) which … Continue reading

Posted in Uncategorized | Tagged , , | 2 Comments