So, along with the theme of my own recovery, or attempt at recovery, I looked for a “recovery book trailer.” One of the top contenders was “Code Name: Recovery” by Sarahruff2010. The video is described with the following: “This is a short trailer/promo for my Steampunk Civil War novel, Code Name: Recovery.”
I watched the trailer. Now, I’ll let you do the same.
Was the problem as obvious for you as it was for me?
Good marketing is essentially a promise: Your marketing makes a promise about the product you’re selling. In order for that promise to have value, the person or organization making the promise has to have integrity. The way the promise and the integrity are expressed says something about the product.
So, what does it say when an author infringes on the copyright of others to promote her book?
First, it says the author is of questionable integrity. Second, it also implies the author has questionable creativity, or least questionable originality.
Neither of those statements gives me the confidence I need in an author to purchase a book.
Making a good trailer is hard. Trailers are visual mediums and books are verbal mediums. Bridging the gap takes creativity and—if you want awesome live-action visuals—can be quite expensive. Essentially, you’re making a mini-movie. However, when you cheat by ripping off visuals others have created, you’re doing yourself and your book a disservice, not to mention infringing on someone else’s copyright, which is still a crime.