Looking for a Recovery Theme: Finding Theft?

So, along with the theme of my own recovery, or attempt at recovery, I looked for a “recovery book trailer.”  One of the top contenders was “Code Name: Recovery” by Sarahruff2010.  The video is described with the following:  “This is a short trailer/promo for my Steampunk Civil War novel, Code Name: Recovery.”

I watched the trailer.  Now, I’ll let you do the same.

Was the problem as obvious for you as it was for me?

Good marketing is essentially a promise:  Your marketing makes a promise about the product you’re selling.  In order for that promise to have value, the person or organization making the promise has to have integrity.  The way the promise and the integrity are expressed says something about the product.

So, what does it say when an author infringes on the copyright of others to promote her book?

First, it says the author is of questionable integrity.  Second, it also implies the author has questionable creativity, or least questionable originality.

Neither of those statements gives me the confidence I need in an author to purchase a book.

Making a good trailer is hard.  Trailers are visual mediums and books are verbal mediums.  Bridging the gap takes creativity and—if you want awesome live-action visuals—can be quite expensive.  Essentially, you’re making a mini-movie.  However, when you cheat by ripping off visuals others have created, you’re doing yourself and your book a disservice, not to mention infringing on someone else’s copyright, which is still a crime.

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About Stephanie Allen Crist

Stephanie created and produces ComeSootheYourAchingSoul.com in answer to a call from God to use her experiences and gifts to help others. Stephanie is also the author of www.StephanieAllenCrist.com and two books that can be found on that site. Stephanie strives to share her love, faith, and talents in an inclusive manner to help others who know spiritual pain and who know the bitter taste of the dregs of despair.
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4 Responses to Looking for a Recovery Theme: Finding Theft?

  1. acflory says:

    I’m amazed this hasn’t been pulled offline yet. How did she think she’d get away with using bits out of the English version of Sherlock???? I don’t recognize the other bits but it’s obvious they are from games, TV or movies as well.

    Beyond issues of copyright however, this did not feel at all like steampunk to me and the text flashed past so quickly I have no idea what the story or even the characters are about. A big thumbs down from me. 😦

    • From what I’ve heard, the most recent (at least in the US) of Sherlock movies have been considered steampunk, because they insert new steam technologies into the past, and at least one of the pictures seemed to be from that, but it might just be that it was similar. I’m not such a big fan that I’ve seen them more than once.

      CW, which is one of the images on the corner of the screen that appears, is a relatively new and hip television network. At least one of the images is from that show, and I’m sure the ones I can’t identify are stolen, too.

      But, I agree, I don’t know why it’s still up, why she thought she could get away with it, why it seemed right in her mind to even try (if we condone copyright theft, how can we then expect to profit from our own creativity?), or how stealing someone else’s images is supposed to sell us on her story?

      But I do think it’s something we can all learn from: A reminder not to do what we shouldn’t even be considering in the first place.

      • acflory says:

        I guess until someone dobs her in [not us but someone else] she will get away with it. Sadly, crunch time will come eventually as none of us are as anonymous and ‘lost in the crowd’ as we think we are.

        I feel sorry for the heartache and humiliation that’s to come for this author. It just doesn’t seem worth it for a few sales.

  2. No it doesn’t, but there are consequences for lowering one’s ethical standards.

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