So, I started searching for random trailers when an advertisement caught my eye. Check out what I found…
Kelley Armstrong is a pretty big name, now, with a bestselling track record to explain why. I’ve read some of her books, though none from this particular series. With marketing like this to back up her prose, you can’t help but see how she gains/maintains traction in a glutted market.
First, the graphics are stunning. The most stunning thing about this, as far as I can tell, is that this trailer is strictly for a book, yet it looks like a movie trailer. The quality certainly stands out!
Second, the catch works. Quality production doesn’t sell books (though it undoubtedly helps). It’s the message that matters. Your message has to capture the interest of viewers and turn them into readers. Watching this, you feel the threat the characters face and you also feel the strength that empowers them to rise up. It’s a solid, successful catch that captures your attention and interest, even if the material doesn’t necessarily suit your taste. You’re willing to consider the story, because the trailer captures your attention!
Finally, the trailer ends with a concise qualification. This trailer is not for the first book, but for the book that culminates two trilogies. So, we know that, while this captures our interest, there’re other stories that can fill us in on how the characters got into the predicament they’re in, which is reassuring for those of us who don’t like to start at the end of a story. (And, presumably, the extended story explains their journey of empowerment as well.)
And, while there’s only the one link in the trailer itself, in the “About” commentary there are several links that direct you to sites where you can purchase the book, which can also lead you to the other books in the series and other books by this author.
There’s a reason bestsellers keep selling, and it’s not just because of the quality of their output. Of course, we can’t all dump those kinds of resources into the marketing of our (early) books, but we can do our best to rise up to the standards that obviously work.