Trailer Time: Bonus Offerings

Check out this trailer:

One thing that really impressed me was the way the visual and the auditory stimulation synced to create an exciting, mystical effect.  It was definitely engaging and the timing was superb.  This is an excellent example of an effective use of the video medium to engage potential readers in a story.

Unfortunately, in this particular video, there was more tease than reader engagement, not because of the video effects, but because of the amount of story shared in the pitch.  I would contend that more specific information would have made for a better pitch.

Who?  What?  Where?  Why?

We’re teased with hints that trigger a vague sense of expectation, but none of this information is actually provided.

Usually, this would be a bad move to make in a video trailer, because most video trailers are actually trying to elicit a purchase decision.  The author wants you to be so captivated and intrigued by the trailer that you will go buy the book.

This trailer is different.  The trailer objective would be better expressed as a desire to pique readers’ interest in a series by trying to elicit readers to go read the free book.

In other words, this trailer is marketing the fantasy series by pitching a bonus offer:  You get to read the first book free to “try out” the series before you invest your own money into purchasing the books.

So, what do you think?  Does this tactic work for you?  Would you be willing to use it to market your own work?

About Stephanie Allen Crist

Stephanie created and produces in answer to a call from God to use her experiences and gifts to help others. Stephanie is also the author of and two books that can be found on that site. Stephanie strives to share her love, faith, and talents in an inclusive manner to help others who know spiritual pain and who know the bitter taste of the dregs of despair.
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3 Responses to Trailer Time: Bonus Offerings

  1. acflory says:

    Too long. 😦 As a teaser I found I lost interest about half way through. The concept however was interesting. I actually think this could have been an excellent way to introduce new readers to the series. If I had the money/talent to do something like this I’d make a series of 30 second teasers, each providing a little more info., not necessarily about the content of specific books but more about the central theme.

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