Check out this trailer:
One thing that really impressed me was the way the visual and the auditory stimulation synced to create an exciting, mystical effect. It was definitely engaging and the timing was superb. This is an excellent example of an effective use of the video medium to engage potential readers in a story.
Unfortunately, in this particular video, there was more tease than reader engagement, not because of the video effects, but because of the amount of story shared in the pitch. I would contend that more specific information would have made for a better pitch.
Who? What? Where? Why?
We’re teased with hints that trigger a vague sense of expectation, but none of this information is actually provided.
Usually, this would be a bad move to make in a video trailer, because most video trailers are actually trying to elicit a purchase decision. The author wants you to be so captivated and intrigued by the trailer that you will go buy the book.
This trailer is different. The trailer objective would be better expressed as a desire to pique readers’ interest in a series by trying to elicit readers to go read the free book.
In other words, this trailer is marketing the fantasy series by pitching a bonus offer: You get to read the first book free to “try out” the series before you invest your own money into purchasing the books.
So, what do you think? Does this tactic work for you? Would you be willing to use it to market your own work?