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Monthly Archives: June 2013
Goal: Build rapport with your audience. Strategy: Reveal yourself to your audience. Prompt: Be wacky. Be fun. Be yourself. This is especially important for people who tend to take themselves and their work seriously. I admit I am one of … Continue reading
Goal: Break into a new niche. Strategy: Use your current expertise to bridge the gap between where you are and where you want to be. Prompt: What are you known for that you can use to promote a new kind … Continue reading
Goal: Create some publicity. Strategy: Announce an accomplishment. Prompt: Create a mini-celebration for yourself. For example, it’s time to celebrate my accomplishment. My father and my brother have flown in. Yesterday we spent some family time together. Today we’re going … Continue reading
Goal: Create some publicity. Strategy: Market your way to some publicity. Prompt: Sell yourself as news. Okay, let’s make a few things clear first. Marketing is everything you do to deliver a product or service that people will want to … Continue reading
Goal: Create some publicity. Strategy: Take a position on a controversial subject. Prompt: Let loose and shout it out! Many things in life are controversial. Many of us have opinions. Some of our opinions are stronger than others. Some of … Continue reading
Goal: Build your skill. Strategy: Develop your self-marketing skills. Prompt: Talk yourself up. First, I recognize this is an uncomfortable sort of thing for many writers. It’s uncomfortable for me, too. I’m uncomfortable with other people praising me, let alone … Continue reading
Goal: Build your audience. Strategy: Reveal yourself as a reader. Prompt: Review a book you’ve read lately. Okay, first, there’s a certain skill to reviewing and not everyone has it. Most people will tell you to couch any bad things … Continue reading
Goal: Build your reading audience. Strategy: Make a friend. Prompt: What do you like to read? Think of a living writer whose work you enjoy and reach out to that person in a non-stalker-like fashion. Writing is a lonely business. … Continue reading
Goal: Build an audience for your next book. Strategy: Tease potential readers. Prompt: What surprising (to you) turn is your next book taking? Give readers a hint. Does this really need explanation?