Monthly Archives: June 2013

Prompt 13: Have Fun With Yourself

Goal:  Build rapport with your audience. Strategy:  Reveal yourself to your audience. Prompt:  Be wacky.  Be fun.  Be yourself. This is especially important for people who tend to take themselves and their work seriously.  I admit I am one of … Continue reading

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Prompt 12: Good Deeds Are Good Business

Goal:  Create goodwill. Strategy:  Share your success. Prompt:  After you’ve successfully plugged your own work, shout out to your readers about a friend who is trying to build a following. This should be pretty self-explanatory and is common practice in … Continue reading

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Prompt 11: Use What You Know

Goal:  Break into a new niche. Strategy:  Use your current expertise to bridge the gap between where you are and where you want to be. Prompt:  What are you known for that you can use to promote a new kind … Continue reading

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Prompt 10: Toot Your Own Horn

Goal:  Create some publicity. Strategy:  Announce an accomplishment. Prompt:  Create a mini-celebration for yourself. For example, it’s time to celebrate my accomplishment.  My father and my brother have flown in.  Yesterday we spent some family time together.  Today we’re going … Continue reading

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Prompt 9: Combining Tools

Goal:  Create some publicity. Strategy:  Market your way to some publicity. Prompt:  Sell yourself as news. Okay, let’s make a few things clear first.  Marketing is everything you do to deliver a product or service that people will want to … Continue reading

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Prompt 8: Get Controversial

Goal:  Create some publicity. Strategy:  Take a position on a controversial subject. Prompt:  Let loose and shout it out! Many things in life are controversial.  Many of us have opinions.  Some of our opinions are stronger than others.  Some of … Continue reading

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Prompt 7: Talk About Yourself

Goal:  Build your skill. Strategy:  Develop your self-marketing skills. Prompt:  Talk yourself up. First, I recognize this is an uncomfortable sort of thing for many writers.  It’s uncomfortable for me, too.  I’m uncomfortable with other people praising me, let alone … Continue reading

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Prompt 6: Reach-Out Reviewing

Goal:  Build your audience. Strategy:  Reveal yourself as a reader. Prompt:  Review a book you’ve read lately. Okay, first, there’s a certain skill to reviewing and not everyone has it.  Most people will tell you to couch any bad things … Continue reading

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Prompt 5: Connect as a Fan

Goal:  Build your reading audience. Strategy:  Make a friend. Prompt:  What do you like to read?  Think of a living writer whose work you enjoy and reach out to that person in a non-stalker-like fashion. Writing is a lonely business.  … Continue reading

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Prompt 4: Your Next Book

Goal:  Build an audience for your next book. Strategy:  Tease potential readers. Prompt:  What surprising (to you) turn is your next book taking?  Give readers a hint. Does this really need explanation?

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