Goal: Create some publicity.
Strategy: Take a position on a controversial subject.
Prompt: Let loose and shout it out!
Many things in life are controversial. Many of us have opinions. Some of our opinions are stronger than others. Some of our opinions are more relevant than others.
In the U.S., and perhaps in other parts of the world, there is a trend toward extremes. Extreme positions get more attention than non-extreme positions. People, therefore, recommend taking an extreme position in order to get attention. It works. It’s also very unpalatable. If all you care about is getting attention than this strategy works just fine.
I’m going to assume you care about more than that. I am going to assume you care about things like integrity, honesty, and maybe even being constructive. It could happen, right?
Yet, even in caring about those things, you can take an (honest) position that is also controversial, act with integrity (i.e. don’t use logical fallacies, ect.), and make a point—and get yourself some attention in the process. Who knows, you might even start a trend of constructive dialogue. (Don’t hold your breath.)
The point is that part of your personal value is who you are, what you believe, and why. Whether you write from a soapbox or not, these things influence your writing and attract readers. So, talk about them!