Prompt 9: Combining Tools

Goal:  Create some publicity.

Strategy:  Market your way to some publicity.

Prompt:  Sell yourself as news.

Okay, let’s make a few things clear first.  Marketing is everything you do to deliver a product or service that people will want to buy.  Marketing includes knowing what people want, designing and developing your product or service, then promoting and delivering it.  Publicity is everything you do to generate public awareness about yourself, your product, or your service.  In short, publicity falls under the umbrella of marketing, but they are not the same thing.

As a writer, publicity is important, because publicity is directly related to awareness.  Much of what authors do to promote themselves and their work falls under the category of publicity.  Most of the advice given to writers is about publicity.  A lot less attention is paid to marketing, which is unfortunate.

Publicity is often seen as the difference between a best-seller and a mid-lister.  Of course, reality is far more complicated than that.  But, considering that relatively few in this industry that acknowledge the difference between marketing and publicity, it’s easy to understand how this illusion is created.  You, my dear reader, have now been told this is an illusion:  Whether or not you believe it is your problem.

Considering that publicity falls under the umbrella of marketing, it should be relatively easy to understand that marketing tools can be used to create publicity.  Think about what you are offering.  Think about the people who will want it.  Think about what else they’re interested in.  Think about how that can be tied in with you and what you’re doing.  Now, think about how you can announce this connection.  If you hit the right note, your announcement will spread, and that will generate publicity.

The mechanics are simple.  But the mechanics of playing piano are pretty simple, too.  You just press down on the keys.  Unfortunately, pressing down on the keys doesn’t necessarily make music.  Unless you’ve done your marketing homework, you’re not going to know what to announce to generate publicity for yourself and your work.

About Stephanie Allen Crist

Stephanie created and produces in answer to a call from God to use her experiences and gifts to help others. Stephanie is also the author of and two books that can be found on that site. Stephanie strives to share her love, faith, and talents in an inclusive manner to help others who know spiritual pain and who know the bitter taste of the dregs of despair.
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9 Responses to Prompt 9: Combining Tools

  1. acflory says:

    I really like your analogy to playing the piano. I think I’m still playing chop sticks. 🙂

    • We all start somewhere pretty simple and chop sticks is a pretty good example. But, we learn, we grow, we reach out, and if we keep at it we succeed.

      You will succeed!

      • acflory says:

        lol – I’m working on Baa Baa Black Sheep at the moment. 😉

      • If you need some help, you know how to get in touch with me. 🙂 And you know I’m rooting for you!

      • acflory says:

        -hugs- Thanks, I do know that. And I will ask if I get stuck. For now though I just have to work on my… attitudes. Considering that less than two years ago I couldn’t even call myself a writer without feeling like a liar I am improving. Just slowly. 😀

      • I know you are improving and I don’t think you’re improving as slowly as it may seem like to you. The thing to remember and the thing that will, eventually, help to make it all click is: 1) the creativity you use to write is useful for marketing and 2) real marketing is all about relationships.

        You know that, but you’re still working on understanding/applying it. You ARE ahead of the game! 🙂

      • acflory says:

        I hope so because my last apprenticeship took 10 years. 😦

      • You are no longer an apprentice!!! You are a journeyman. 😀 Not yet a master, but most definitely a journeyman!

      • acflory says:

        lmao – Thank you! That has definitely made my day.

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