Prompt 12: Good Deeds Are Good Business

Goal:  Create goodwill.

Strategy:  Share your success.

Prompt:  After you’ve successfully plugged your own work, shout out to your readers about a friend who is trying to build a following.

This should be pretty self-explanatory and is common practice in the blogging world, but it works equally well on other forms of social media or even –gasp- in person.

What many people struggle with is the why?  Or, more accurately, “What’s in it for me?”

On the surface, absolutely nothing is in it for you.  If that’s all you care about, then you’re not going to do it right, so don’t bother.  The point of this practice is to “share your success” by leveraging your own success to help someone whose work you care about.

Look past the surface, however, and act with genuine goodwill, and you will find that goodwill has this uncanny ability to multiply.  It’s like magic.  Except it’s human nature.  And it’s the good kind.

Sharing your success not only helps other people build up their success, but it builds up your own, because it builds relationships, which is the whole point.  For this to work, you’ve got to mean it, otherwise you are building that relationship up on a lie.

About Stephanie Allen Crist

Stephanie created and produces in answer to a call from God to use her experiences and gifts to help others. Stephanie is also the author of and two books that can be found on that site. Stephanie strives to share her love, faith, and talents in an inclusive manner to help others who know spiritual pain and who know the bitter taste of the dregs of despair.
This entry was posted in Marketing, Prompt and tagged , , , , . Bookmark the permalink.

3 Responses to Prompt 12: Good Deeds Are Good Business

  1. acflory says:

    I’m so glad you stressed the need to be genuine. Promoting someone else’s work just so they’ll turn around and promote yours in a quid pro quo process is the one thing I dislike about this ‘strategy’. I know you don’t mean it in that sense but all too many people /use/ it in that sense. If I don’t think someone’s work is truly good I can’t promote it, no matter how much I might like that person as a person. 😦

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s