Goal: Create goodwill.
Strategy: Share your success.
Prompt: After you’ve successfully plugged your own work, shout out to your readers about a friend who is trying to build a following.
This should be pretty self-explanatory and is common practice in the blogging world, but it works equally well on other forms of social media or even –gasp- in person.
What many people struggle with is the why? Or, more accurately, “What’s in it for me?”
On the surface, absolutely nothing is in it for you. If that’s all you care about, then you’re not going to do it right, so don’t bother. The point of this practice is to “share your success” by leveraging your own success to help someone whose work you care about.
Look past the surface, however, and act with genuine goodwill, and you will find that goodwill has this uncanny ability to multiply. It’s like magic. Except it’s human nature. And it’s the good kind.
Sharing your success not only helps other people build up their success, but it builds up your own, because it builds relationships, which is the whole point. For this to work, you’ve got to mean it, otherwise you are building that relationship up on a lie.