There are a lot of book trailers for YA novels out there, but I wanted to find a fantasy novel for a more general audience. The Dragon Hunters by Paul Genesse fit the bill. Check out this trailer:
One thing you’ll notice is that the trailer was both longer and slower than many of the trailers covered on this blog. It was also significantly more thorough in its rendition of character and plot than most trailers, so much so that it was more of a summary than a pitch.
Part of this difference is likely to be the audience. Novels written for YA readers tend to be both simpler and faster. YA readers also tend to have shorter attention spans and there is more competition for their attention at any given moment. The adult audience, on the other hand, tends to have more patience and more developed reasoning skills. Less of the content has to be explicit, which allows for more complexity and depth. They will tolerate a slower pace, but expect more from the story as a trade-off.
So, yeah, you can account for most of the differences based on the prospective audiences.
But think of what you hope to accomplish in a trailer:
- You want to pique interest.
- You want to generate excitement.
You need to do both in order to make a sale. By piquing interest, you spur people to want your book. By generating excitement, you spur people to want your book now.
Trailers that are too short, too fast, or too cursory fail to pique interest, because there’s not enough to care about. Trailers that are too long, too slow, or too thorough fail to generate excitement, because there’s too little urgency.
This trailer piqued my interest, but it failed to generate a sense of urgency. The purchasing conclusion: I’ll keep my eye out for it, but I might not remember to buy when I get the chance. As a writer marketing a book, you want a more decisive conclusion than that!