Monthly Archives: August 2013

Invest in Yourself

Marketing is a skill.  It’s not a talent.  It’s not a gift.  It’s a skill.  That means you can learn how to market yourself by developing your marketing skills. Marketing is also an essential component to any long-term writing career.  … Continue reading

Posted in Marketing | Tagged , , , | 10 Comments

Diversifying Your Mediums

I write long.  I think big.  Despite the shortness of these two statements, the truth is that book ideas come more naturally to me than ideas for shorter pieces, especially in fiction.  I often have to work to pare down … Continue reading

Posted in Craftmanship | Tagged , , | 5 Comments

Trailer Time: Thinking More Deeply

Another video trailer gets its vid on! Again, you see how this kind of video-based book trailer provides the taste of character, setting, plot, and concept—all delivered in a neat, easy-to-consume package.  Instead of focusing on how effective this trailer … Continue reading

Posted in Marketing, Trailer Time | Tagged , , , , | 7 Comments

The Story of You

Writing is about telling stories.  Even the best of nonfiction writing involves using storytelling to inform, persuade, and entertain.  Fiction, of course, is all about telling stories. So, why is it that most of us writers neglect our own stories? … Continue reading

Posted in Marketing | Tagged , , , , | 11 Comments

Setting the Scene

Have you ever walked into the middle of a joke?  You know, two people are talking and you walk in on it.  One person is telling the other a funny story or a joke.  The punch line comes and the … Continue reading

Posted in Storytelling | Tagged , , , , | 4 Comments

Trailer Time: Special Effects

I wanted a trailer that made use of simple special effects.  Check out what I found: First, this proves it’s possible.  This is a short trailer with simple special effects that could, potentially, highlight the trailer’s impact. Unfortunately, this trailer … Continue reading

Posted in Marketing, Trailer Time | Tagged , , , | 3 Comments

What Do You Want to Know?

So, after the affirmative response here and elsewhere, I began working on a marketing book for authors.  I have spent weeks writing and planning and writing some more.  I know what I have to say and what help I can … Continue reading

Posted in Marketing, Self-Promotion | Tagged , , | 12 Comments