Another video trailer gets its vid on!
Again, you see how this kind of video-based book trailer provides the taste of character, setting, plot, and concept—all delivered in a neat, easy-to-consume package. Instead of focusing on how effective this trailer is, why don’t we take a step back and think about this a bit more.
Why are trailers like this only the realm of traditional publishers and why are trailers like this dominating the teen book market?
From what I can tell, the best market for book trailers is teens, because teens are (generically speaking) the most tech-savvy amongst us. Advertisements have to been equally tech-savvy (and shareable!) just to get their attention.
Also, teens are more likely than other users to mix and match mediums simultaneously. I’ve watched while my teenage step-son listens to music, texts with his friends, and plays a video game all at the same time. Mixing books and trailers are nothing to this kid!
Now, before you get too discouraged, remember these things:
- If it works, you can pitch it as a reasonable expense other publishers should pay for.
- You can make book trailers as an indie author, too!
- And, lastly, teens grow into adults, so even if you don’t write teen lit—give it a few years and they’ll be ready for you.
But that begs another question: Are trailers even the right medium for your books…yet?