Trailer Time: Thinking More Deeply

Another video trailer gets its vid on!

Again, you see how this kind of video-based book trailer provides the taste of character, setting, plot, and concept—all delivered in a neat, easy-to-consume package.  Instead of focusing on how effective this trailer is, why don’t we take a step back and think about this a bit more.

Why are trailers like this only the realm of traditional publishers and why are trailers like this dominating the teen book market?

From what I can tell, the best market for book trailers is teens, because teens are (generically speaking) the most tech-savvy amongst us.  Advertisements have to been equally tech-savvy (and shareable!) just to get their attention.

Also, teens are more likely than other users to mix and match mediums simultaneously.  I’ve watched while my teenage step-son listens to music, texts with his friends, and plays a video game all at the same time.  Mixing books and trailers are nothing to this kid!

Now, before you get too discouraged, remember these things:

  • If it works, you can pitch it as a reasonable expense other publishers should pay for.
  • You can make book trailers as an indie author, too!
  • And, lastly, teens grow into adults, so even if you don’t write teen lit—give it a few years and they’ll be ready for you.

But that begs another question:  Are trailers even the right medium for your books…yet?

About Stephanie Allen Crist

Stephanie created and produces in answer to a call from God to use her experiences and gifts to help others. Stephanie is also the author of and two books that can be found on that site. Stephanie strives to share her love, faith, and talents in an inclusive manner to help others who know spiritual pain and who know the bitter taste of the dregs of despair.
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7 Responses to Trailer Time: Thinking More Deeply

  1. acflory says:

    Whoa…that was powerful. I generally steer clear of YA but that trailer really sparked my imagination. Wow. Re your questions, yes that age group absorb new tech and new configurations of old tech without raising a sweat. But if that is the group you are aiming for then half-baked just won’t cut it. 😦

    • Yes, it was a powerful trailer–a powerful concept well-depicted by the trailer.

      As for “half-baked,” I agree that half-baked is never a good idea–story or marketing wise. But there’s a difference between half-baked and under-funded, just like there’s a difference between cheap and inexpensive.

      The point I’m trying to get across with all of this–and choosing random examples makes that rather difficult, but it’s been my process thus far–is that good trailers are not simply a matter of budget. Granted, a bigger budget can make a flashier trailer. But, by working with what you have and knowing what is possible and knowing what it is you should try to accomplish, you can make an effective trailer on a limited budget.

      It takes work–anything worth doing does–but it is possible. The question remains as to whether the book trailer is an effective marketing medium for all books? As wonderful as book trailers can be, the more I search the more I’m finding that those with extensive engagement–as depicted by likes, shares, and comments–are the ones targeting teens. And it’s not always a difference in quality, either.

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