Marketing is a skill. It’s not a talent. It’s not a gift. It’s a skill. That means you can learn how to market yourself by developing your marketing skills.
Marketing is also an essential component to any long-term writing career. If you want to write for a living, and actually earn a living, then you need to market yourself effectively. This requires the application of knowledge and skill, which requires the acquisition of knowledge and the development of skill.
In other words, you can learn it, you can practice it, and you can do it!
There are a lot of ways to acquire marketing knowledge and develop marketing skills.
- Go to college.
- Get a job as a marketer.
- Pay for a course in marketing without getting a degree.
- Freelance as a marketer.
Or, you could study independently by reading blogs just like this, taking books out of the library, and paying attention to what others do. Then, practice it yourself. Then, do it for yourself.
See, marketing is active. You get that, right? Do I need more italics to prove it!?!
Okay, so what skills do you need? Good question! Well, what skills do you have?
Presumably, if you’re here reading this, then you can write. Good! Writing is an important marketing skill. So is thinking. In order to write, you need to be able to think. If you can write well, then you can obviously think well, too. And that’s even better!
The skills you need can be categorized in a variety of ways. What it all comes down to is this:
- You need to understand what other people (your readers, for example) want.
- You need to produce something (your book, presumably) they will want.
- You need to communicate your offering to them. (There are a LOT of ways to do that!)
- You need to provide them with an incentive to spend their time and money on you. (There are a LOT of ways to do that, too!)
Believe it or not, these are all skills. You CAN learn them. If you invest in developing these skills in yourself, and then apply them, you’ll reward yourself with a fruitful writing career.
Just remember, having a skill is never enough. You have to apply it in order for it to actually do you some good.