It seems everywhere I turn people are asking me about Facebook. Part of it is, of course, that I’ve been seeking out what writers want to know about marketing. Another part is I’ve been serving new clients. But I can’t help but take it that I should write about Facebook here, too.
So, first let’s clarify what we’re talking about. See, there are two ways to use Facebook. One is as a user. The other is as an advertiser. Two entirely different uses that can go hand in hand—you can advertise to drive people to your Facebook page, for example.
As a user, you are basically like any other user: You’re there to interact with others. If you make anything else your prime objective, you’re misusing the medium. Sure, you can raise funds, you promote your work, you can offer contests, and you can promote events that promote your work. But all that stuff will work if and only if your primary purpose is to interact with others.
Unfortunately, for many people this is a game-changing idea. But the simple truth is if all you care about is selling stuff, there are much better ways to do it. Facebook isn’t the online spot for you, and neither is Twitter, Google+, or any other social media hang-out. The key word in social media is social, not selling.