Trailer Time: Even Professional Trailers Can Miss the Mark

Better late than never…

Once again, this trailer is for a young adult novel.  Once again, it is a video trailer produced by a publisher.  Watch and see:

According to the comments, the book is great.  The trailer certainly depicts an exciting and scary premise.  The character seems strong and worth following.

Then, why is the trailer such a turn-off?

As near as I can tell, The 5th Wave is a single book.  The story presumably starts shortly before the first wave and follows through the young heroine’s efforts to survive (with her younger brother?) past the fifth wave, losing more and more as the book unfolds.  Logically, that’s what I would expect based on the title, the details given in the trailer, and the lack of previous books.

From the trailer, however, it seems a bit more disjointed.  It’s told like a series that didn’t quite have enough length/depth to be an actual series.  This impression is created by the visual effects used in the trailer itself.

So, what do you think?  How does the trailer impact your expectations of this book?  Does it turn you off or make you curious?

About Stephanie Allen Crist

Stephanie created and produces in answer to a call from God to use her experiences and gifts to help others. Stephanie is also the author of and two books that can be found on that site. Stephanie strives to share her love, faith, and talents in an inclusive manner to help others who know spiritual pain and who know the bitter taste of the dregs of despair.
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3 Responses to Trailer Time: Even Professional Trailers Can Miss the Mark

  1. acflory says:

    i really enjoyed this trailer… except for the flash breaks to the book title, and the ‘they are coming for us’ bit. My head says those breaks were put in to increase brand recognition and increase the tension, but my gut says they had the opposite effect. -shrug- Or perhaps they felt the live action was too long in one unbroken hit. Interesting doomsday concept though.

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