The following is not a book trailer. This trailer is for a television show. But there’s a lesson for you in it. Watch and see:
Sleepy Hollow. If the name sounds familiar, it’s because “The Legend of Sleepy Hollow” was a short story written by Washington Irving, an American writer who wrote the story while he was living in England. It’s been retold in various forms, including movies. Now, it’s a television show.
Think about that for a moment. A short story—short, succinct, complete unto itself—becomes a television show—a serial telling of finite tales that, if done well, accumulate into a bigger story.
Knowing that, I was both curious and skeptical when I saw the trailer. I decided it was worth a try. As you would expect, they certainly took some liberties. They would have to in order to make a short story into a television show. So far it works. They even acknowledge the legend in the television show, which is probably a good idea.
The point is this: If you combine curiosity and skepticism—making trailer viewers ask the question, “Can she/he really pull this off?”—then there’s a good chance they’ll give you one. But you have to be able to answer the question with a “YES!”