Monthly Archives: November 2013

Selling During the Holidays

As you are undoubtedly aware, some salespeople will use just about any holiday as an excuse to sell you something.  There are a few holidays, like Christmas and Hanukah, which are especially good for sales, because they’re good for giving … Continue reading

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If you live in the U.S. and you’re lucky, then today you’ll be sitting down to a feast of turkey (or ham) and fixings with your family and/or friends.  We do this to honor the early survival of the settlers … Continue reading

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Trailer Time: Basic Stimulation

Now it’s time to go back to some basics: The trailer itself is fairly simple, including music and “plain” text displayed with stimulating visual effects.  The only picture is the book cover.  Quotes are selected to provide the trailer with … Continue reading

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Word of Mouth

When it comes to marketing, word of mouth is the goal.  No marketing campaign, no matter how well executed, no matter how expensive, no matter how thorough, can reach all the people who you want to move to try your … Continue reading

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Review: Seized by Lynne Cantwell

I wasn’t expecting to finish this book quite so soon.  I’m swamped with school work and paid work, so I didn’t take any special time out for reading.  I finished the book anyway.  It reads fast! Lynne Cantwell’s Seized is … Continue reading

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Trailer Time: A Trailer Opportunity

This isn’t a book trailer. But you’ll see why it’s here: The Indie Book Show looks like a promising opportunity for independent authors to get some TLC from the fans and supporters of indie books.  It’s too early to tell … Continue reading

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Preparing Ahead

Seems redundant.  So, what?  It’s the truth.  You are working on a book.  Aren’t we all?  As enthusiastic as you are, it’s not time to share everything you want to share…yet.  But that doesn’t mean you have to lock that … Continue reading

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