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As you are undoubtedly aware, some salespeople will use just about any holiday as an excuse to sell you something. There are a few holidays, like Christmas and Hanukah, which are especially good for sales, because they’re good for giving … Continue reading
If you live in the U.S. and you’re lucky, then today you’ll be sitting down to a feast of turkey (or ham) and fixings with your family and/or friends. We do this to honor the early survival of the settlers … Continue reading
Now it’s time to go back to some basics: The trailer itself is fairly simple, including music and “plain” text displayed with stimulating visual effects. The only picture is the book cover. Quotes are selected to provide the trailer with … Continue reading
When it comes to marketing, word of mouth is the goal. No marketing campaign, no matter how well executed, no matter how expensive, no matter how thorough, can reach all the people who you want to move to try your … Continue reading
This isn’t a book trailer. But you’ll see why it’s here: The Indie Book Show looks like a promising opportunity for independent authors to get some TLC from the fans and supporters of indie books. It’s too early to tell … Continue reading