Seems redundant. So, what? It’s the truth. You are working on a book. Aren’t we all? As enthusiastic as you are, it’s not time to share everything you want to share…yet. But that doesn’t mean you have to lock that enthusiasm away.
Sure, if you’re already published you have plenty of things to do. You have to continue marketing your past titles while working on your new one. But you have all this…enthusiasm. It’s bursting to get out. You can tease, you can share, but it’s not enough to sate the story that’s gnawing through your skin to get out into the world.
That’s a good thing. Passion is good.
Energy waxes and wanes. Sometimes we have to use it while we have it, which means using it before we’re really ready. It means preparing now what you will need then. Just because you prepare it, just because you have it, doesn’t mean you have to share it.
So, use that energy and enthusiasm to build up a stock of materials to use later. We do it with storytelling all the time. There’s no reason not to do the same thing with marketing materials. Just hold it back. Don’t share it all…not just yet. You don’t want to promise what you can’t deliver, but you don’t want to waste that enthusiasm either.