Word of Mouth

When it comes to marketing, word of mouth is the goal.  No marketing campaign, no matter how well executed, no matter how expensive, no matter how thorough, can reach all the people who you want to move to try your books.

There are always people who lead the way in trends.  These are the people who take risks and devote time and money to sampling a lot of different things to find what they really like, and then they tell others about it.

ACFlory is one of those people.  She got me on to Lynne Cantwell’s book trailer, which lead me to try her books.

That’s how this works.

It’s also noteworthy to point out that Lynne Cantwell and ACFlory started out as strangers and connected, while ACFlory and I started out as strangers and then connected.

That’s how this works, too.

So, go out there and connect.  You never know what it may lead to!  You never know who might be the right person to spread the word about your work.

About Stephanie Allen Crist

Stephanie created and produces ComeSootheYourAchingSoul.com in answer to a call from God to use her experiences and gifts to help others. Stephanie is also the author of www.StephanieAllenCrist.com and two books that can be found on that site. Stephanie strives to share her love, faith, and talents in an inclusive manner to help others who know spiritual pain and who know the bitter taste of the dregs of despair.
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3 Responses to Word of Mouth

  1. acflory says:

    Great post Stephanie, and thanks for the kind words. 🙂

    Just recently I experienced another one of those connections through my friend Candy Korman. Candy and I have been online friends for almost two years now – like you we met on LinkedIn and clicked on personality and writing. A few days ago I wrote a post about a climate change rally I had attended and, as a result, Candy ‘introduced’ me to Lew, another blogger who is passionate about doing something on climate change. I’m starting to think the person who invented the ‘six degrees of separation’ concept was spot on. Connection is THE key!

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