When it comes to marketing, word of mouth is the goal. No marketing campaign, no matter how well executed, no matter how expensive, no matter how thorough, can reach all the people who you want to move to try your books.
There are always people who lead the way in trends. These are the people who take risks and devote time and money to sampling a lot of different things to find what they really like, and then they tell others about it.
That’s how this works.
That’s how this works, too.
So, go out there and connect. You never know what it may lead to! You never know who might be the right person to spread the word about your work.