Let’s kick off the New Year with a brand new trailer:
This trailer is short—coming in at 37 seconds—and gets to the point rather quickly. Loki is, presumably, telling his own story. And he’s changing the ending. The author is someone I’ve never heard of before, but she is presumably well-known enough to have to break out of her own mold. And the book is coming out this February.
That’s all we know. With the music and the visual artwork, it should be just about enough…as long as you know who Loki is.
A recent experience makes me wonder. I was playing a Scrabble-like online game with a friend. I had the letters and the opportunity to spell out “wyvern” for some nice points. My friend, who enjoys fantasy novels, texted me: “What the heck kind of words is that!?!”
For the uninitiated, a wyvern is a mythological beast that is most succinctly described as a sub-species of dragon. Loki, on the other hand, is a god of the Norse pantheon, who has a rather colorful history of pranks and mischief that tend to escalate into death and mayhem. He’s on the “wrong” side of Ragnarok, and he’s generally considered a “bad guy.” In other words, he’s going to be something of an anti-hero, though seeing him cast himself as a hero could be a pretty interesting read.
The lesson for the day is that it is perfectly acceptable to use the familiar (which is different from stealing copyrighted materials) to market your work, when appropriate. The hard part is ensuring that “the familiar” is as familiar as you’d like it to be.