Get a Jump on the New Year

A great way to start out the New Year is to create a rough marketing plan for the entire year:

What do you want to accomplish this year?

  • I want to publish my memoir.
  • I want to market my memoir successfully to make a profit on the book (just expenses, not time) by the end of the year.
  • I also want to earn enough along the way to continue to support my family (time constraint).
  • I also want to continue my education (time constraint).
  • I want to minimize expenses (financial constraint).

What do you need to do along the way to achieve your goals?

  • To complete the memoir.
  • To acquire editing and proofreading services for the memoir.
  • To publish the memoir.
  • Estimating at least $3,000 in publishing costs.
  • Estimating approximately $1,000 in marketing costs.
  • Estimating the sale of at least 1,000 copies of the memoir.
  • Marketing activities that will successfully promote the book in pre-launch, launch, and post-launch stages within these constraints.

You can do it, too:

  1. Tell yourself what you want.
  2. Acknowledge your constraints.
  3. Think about what those wants and constraints mean for you.
  4. What do you need to do?

As you can see, this is not a step-by-step marketing plan, but it is a place to start.

About Stephanie Allen Crist

Stephanie created and produces in answer to a call from God to use her experiences and gifts to help others. Stephanie is also the author of and two books that can be found on that site. Stephanie strives to share her love, faith, and talents in an inclusive manner to help others who know spiritual pain and who know the bitter taste of the dregs of despair.
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