Trailer Time: Get to the Heart

I selected the following trailer, because it introduces a “first fantasy novel.”  Let’s take a look:

My first reaction to this trailer was annoyance.  Maybe it’s just that I’m tired, but the flashing “lights” created by pictures blinking in and out hurt my head.  It also made me feel a little dizzy and a little nauseated.  This was quite a distraction from the actual material.  On the one hand, I suppose it could be described as “interesting visual effects,” but I’m not sure what effect it adds to the material—other than my own discomfort.

Taking a step back from this technical detail, I think back to the material shown and am left with an outline of sorts.  The details don’t particularly stand out in my mind.  A fantasy book with a visit from aliens is questionable.  Starting out as a rancher—living a quiet life—seems interesting.  I wonder what that lifestyle might bring to his efforts.  There seems to be a lot of world-hopping for a fantasy novel, too.  Mages are after Earth.  That’s all I remember.

As a writer, I see potential in these events.  But events alone don’t make for an interesting story.  What makes this rancher do whatever it is he’s supposed to be doing?  What drives the narrative?  Why three worlds?  What does it matter?  These are the things that would capture me.

The outline of your story may or may not be motivating for readers.  Regardless of whether it is, it’s not enough.  What is the heart of your story?  If you’re going to spend nearly two minutes and the viewer comes away without knowing the answer, then you’ve wasted your time—and theirs.  The latter is much worse than the former.

About Stephanie Allen Crist

Stephanie created and produces in answer to a call from God to use her experiences and gifts to help others. Stephanie is also the author of and two books that can be found on that site. Stephanie strives to share her love, faith, and talents in an inclusive manner to help others who know spiritual pain and who know the bitter taste of the dregs of despair.
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2 Responses to Trailer Time: Get to the Heart

  1. acflory says:

    Mmmm…my first reaction was – boring. The second was ‘Did I just see a typo? Really?’. And yes, I found the special effects annoying too.

    The more book trailers I see, the more convinced I am that most are a very bad idea. If the trailer itself isn’t enjoyable, and doesn’t ‘give’ something to the viewer then no matter how good the actual book may be, readers will be put off. And that means the trailer is not only NOT doing its job, it’s being counter productive.:(

    • Yes, I saw the typo, too. I agree. A bad trailer is worse than no trailer. You can make a good trailer on a small budget, but you have to think it through, you have to tweak it until it really works (even though that takes so much longer), and you have to test it out (just like a book) to know that it really works.

      Quality can’t be rushed and marketing requires quality, too.

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