I searched for a recent SF book trailer. Take a look at what I found…
The trailer classifies the book as an espionage thriller, but the story certainly seems to have a progressive scientific perspective traditional to science fiction novels: A cybercriminal seeks to rewrite history, possibly changing human nature in the process. A woman, presumably an established character, seeks to intervene. Intrigued? Yeah, so am I, and that’s the point.
The trailer is sophisticated, but not flashy. There’s a good dose of visual and auditory stimulation, without any complex video clips. I don’t know how she got the visuals and if they’re used legitimately, but they add to the appeal of the video without any blatant plagiarism. The text sets the stage of the novel, telling us enough about the concept to draw us in. I suspect the effect would be even better if I had any idea who Calla Cress is (though, I’m assuming she’s the heroine and I’m also assuming she’s appeared in previous books).
Overall, I can only make two recommendations to all the aspiring trailer creators out there:
- Voiceovers can help anchor the text within the video for the viewer.
- Tell us enough about the protagonist—even an established protagonist—to get new potential readers to care what happens to her/him.
What advice would you add after watching this?