This isn’t a baseball metaphor, it’s a music metaphor. Think of some of the sales pitches (yes, yet another version of the word) you’ve heard over the years. Some are seductive, others are grating; some are enticing, others are chilling. The quality of the voice—its pitch—impacts the way a sales pitch is received.
Your book has a pitch. Sure, it has its ups and downs, its highs and lows, its fast and its slows. But, overall, there is a quality to your story that is going to set the pitch of your sales messages. If you want to strike the right note, you have to know your pitch. What does your story evoke? Is it chilling? Is it romantic? Is it sorrowful? Is it exciting? Whatever it is that your story evokes, your sales messages should offer up a taste of those same qualities. What qualities should you be expressing in your sales message? The answer depends on what you’re selling!
Think back to this week’s Trailer Time. The pitch of the trailer was beautifully sad. Readers will expect the same affect from the book. So, what’s your pitch?