Monthly Archives: March 2014

A Comparison that Worked

I’m not a big fan of pitching a story by saying, “It’s like The Lord of the Rings.” Even if the comparison is less ambitious (and more realistic), it still doesn’t sit well with me when an author compares his … Continue reading

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What is Your Story Really About?

So, you have this story: Boy meets girl, boy loves girl, girl loves boy, boy and girl are separated by circumstances, boy and girl try to be together anyway, all hell breaks loose, boy and girl overcome their challenges and … Continue reading

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Trailer Time: Trailer Fail?

I found what may be a book trailer, but it’s hard to know for sure: If you look at the handle of the video poster, you’ll see that this trailer was posted by “FailVideos17.” The text sounds like something that … Continue reading

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Creating Expectations

Understanding genre and subgenre is important, because it gives you the knowledge you need to craft and defy readers’ expectations in ways that work.  You need to use this same understanding when you craft your marketing messages. In the trailers … Continue reading

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Thematic Score

You know how movies can have a great musical score playing in the background (or not so much in the background) that expresses the theme of the movie perfectly.  You can do the same thing in your books. No, no, … Continue reading

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Trailer Time: A Professional Peek

So, this week’s Trailer Time is going to be a bit different.  First, I’m going to show you two trailers.  Then, I’m going to tell you what’s right, what’s expected, and what’s wrong. The long version: The short version: Now, … Continue reading

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The Garbage Can Model

The garbage can model is an organizational theory which states, roughly, that decision making occurs when problems, solutions, and participants come together in alignment to form opportunities, but that problems, solutions, and participants exist independent of one another in a … Continue reading

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Jonesin’ for Symmetry

So, I’ve sent Part 1 of my memoir off to my first set of beta readers.  Part 2 is with my husband.  I’ve organized the material for Part 3 to be consistent with the chapter lengths and styles of Parts … Continue reading

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Trailer Time: Sex vs. Heart

I searched for SF again and found a thriller.  Well, let’s take a look anyway: Hear how the music sets the Las Vegas mood?  See how the simple images set the cast and the stage?  I’m particularly impressed by the … Continue reading

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Recruiting Beta Readers: A Marketing Strategy

As I’m working with my co-author, I’m learning a new strategy that can be used for marketing purposes.  You see, the book we’re working on is nonfiction.  We’re taking a traditionally professional topic and providing information about it in a … Continue reading

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