If you want to get a lot of attention very quickly, piss off loud people who are easily annoyed. Say something for or against homosexuality—the more off-the-wall the better. Say something for or against a particular race—the more stereotypical the better. Say something that is sure to infuriate someone and say it loudly and publicly. Say something against the rich or the poor.
You’ll get attention. Some people will love you. Others will hate you. Still others will be morbidly fascinated by your audacity/stupidity.
There are “personalities” that thrive on this “marketing strategy” in American media. I assume the same is true in other parts of the world, but I don’t know how universal this really is. But, in the U.S., one of the best ways to become an “overnight” success is to piss people off loudly and consistently and keep doing it over and over and over again.
Personally, I would never follow this advice, because I’m not willing to live with the consequences. One of those consequences is that it becomes harder and harder for the general public to take you seriously. They may listen to you. They may buy your book. But that doesn’t mean they’ll take you seriously. You’re merely entertainment.
Then again, I’m not always good at judging who is and who is not going to be taken seriously by the general public. I mean, I keep trying the whole “ignore them and they might just go away” strategy. Um, that governor-turned-reality-star. Yeah, let’s just ignore her. That actress-turned-anti-vaxxer. Yeah, her too. Who considers them credible anyway? And if they’re not credible, why do so many people pay attention to them?
All I know is that controversy works, if you’re willing to live with the consequences. So, go ahead, make an ass out of yourself. People are dying to watch you do it. I’m just not one of them.