So, I have this friend. He’s an expert who provides his expertise by writing about it. He’s written and published a book and it’s making a decent go of it. His book is the interweaving of two subjects. He knew this, but he didn’t quite realize it until I made a point of it. (I’m currently working on this friend’s business plan and asked him if he’d like to continue writing about both subjects.)
Meanwhile, he’s very much immersed in his second book. A lot of people want his second book. Don’t get me wrong, it’s going to be a great book. It’s very much needed. There’s nothing on the market like it. And it follows very nice after his first book.
But his first book is the interweaving of two subjects and his second book only furthers one of them, the one he’s most comfortable with. There’s nothing wrong with this. Absolutely nothing! My point is not to criticize this friend’s priorities in any way.
But…the subject that he hadn’t really thought of as his subject is in even more demand than the subject he did think of as his subject. A second book on this subject would be in even more demand than the book he’s writing or the book he’s written. His take on this second subject is revolutionary in that easy-epiphany sort of way. It’s a slam-yourself-in-the-forehead-asking-yourself-why-you-didn’t-think-of-that reinvention of the subject. It’s simple and profound, easy to learn but hard to do; it’s a worth-a-whole-book sort of idea.
So, being the planner that I am, I state what to me is obvious, but was hidden from him. Write the dang book!!!
It’s great when you look up and see a lot of people clamoring for an idea that you’d really like to develop. That’s a wonderful feeling, I know. But don’t let all that attention keep you from looking for ideas that could be just as exciting and even more impactful, but are so close to your heart that you can’t see them clearly without looking.
Ideas are sitting right under your nose.
All you need is the courage to look down!
Seriously, people. Look for the ideas that are so obvious you’ve overlooked them, because I guarantee there are people who need to learn what you already know.