I found a trailer with a unique style:
First, I’ve got to admit, I don’t like parodies. I just…don’t. But I liked this trailer! (If only from a marketing point of view.)
It starts with a blank, black screen. The voice-over is the only stimulus. Yet, in two seconds, this trailer establishes that it is a science fiction story. Within another two seconds, the melodrama (spacedrama?) begins.
Interspersed with the visual images, you’ll see quotes. Pay attention.
As the monologue goes on, two things happen:
- You get to know the main character and his situation.
- You hope to God that the trailer-maker is doing this on purpose.
(If you noticed the third quote, 26 seconds in, then you know that it is very much on purpose.)
As soon as he said “drinking,” using it as a metaphor, I couldn’t help but think about the line from another (similar?) book in which a character asserts: “Ask a glass of water.”
The first time around, it wasn’t until 59 seconds in that I knew for sure that the overly dramatic tone was struck on purpose:
It’s the most recent book I’ve ever written.
– Ron Jockman
- Establishes character, plot, and some of the setting,
- Establishes the theme of the story, and
- Gives you a taste of the style.
You also get the idea that it can be purchased as of July 1, 2014. But it doesn’t make that part particularly easy nor does it direct you to another location. This is the one major flaw with this trailer. You’re not given a clear indication on how you can act on the information the trailer provides.