Trailer Time: Parody with Style

I found a trailer with a unique style:

First, I’ve got to admit, I don’t like parodies. I just…don’t. But I liked this trailer! (If only from a marketing point of view.)

It starts with a blank, black screen. The voice-over is the only stimulus. Yet, in two seconds, this trailer establishes that it is a science fiction story. Within another two seconds, the melodrama (spacedrama?) begins.

Interspersed with the visual images, you’ll see quotes. Pay attention.

As the monologue goes on, two things happen:

  1. You get to know the main character and his situation.
  2. You hope to God that the trailer-maker is doing this on purpose.

(If you noticed the third quote, 26 seconds in, then you know that it is very much on purpose.)

As soon as he said “drinking,” using it as a metaphor, I couldn’t help but think about the line from another (similar?) book in which a character asserts: “Ask a glass of water.”

The first time around, it wasn’t until 59 seconds in that I knew for sure that the overly dramatic tone was struck on purpose:

It’s the most recent book I’ve ever written.
– Ron Jockman

This trailer:

  • Establishes character, plot, and some of the setting,
  • Establishes the theme of the story, and
  • Gives you a taste of the style.

You also get the idea that it can be purchased as of July 1, 2014. But it doesn’t make that part particularly easy nor does it direct you to another location. This is the one major flaw with this trailer. You’re not given a clear indication on how you can act on the information the trailer provides.

About Stephanie Allen Crist

Stephanie created and produces in answer to a call from God to use her experiences and gifts to help others. Stephanie is also the author of and two books that can be found on that site. Stephanie strives to share her love, faith, and talents in an inclusive manner to help others who know spiritual pain and who know the bitter taste of the dregs of despair.
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4 Responses to Trailer Time: Parody with Style

  1. acflory says:

    lol – I wish I had the technical know-how to produce something like this. Very clever. Re not having any further info for people to go to, I suspect this guy is an Indie and until very recently, Amazon did not give Indies the option of setting up pre-orders. So if the trailer came out prior to July 1, 2014 he would not have had anywhere to direct viewers/readers. Must admit I’m almost tempted to buy this book just as a thank you for a great trailer. 😀

    • I get where you’re coming from, but the point isn’t necessarily to direct people to buy the book, i.e. to Amazon. You can direct them to your blog, a newsletter sign up page, your website, or any number of places to keep the interactions going. Remember, marketing is cumulative. You usually need more than one interaction or impression in order to get people past “oh, that sounds interesting” unto “wow, I’ve got to get that book!”

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