People ask this question a lot. For those of you who don’t know, I run Purple Pen Writing Services. I provide marketing, content marketing, copywriting, and a host of other services to clients. But why did I name my business Purple Pen Writing Services?
When I first went back to college, it was an impulsive decision. A friend mentioned taking college classes online, so I did a search of the degree programs his college had to offer. I picked Business Administration and signed up. It took less than 24 hours and I was on my way to being admitted.
It took less than a week for the onslaught of discouragement to begin. I was told, by quite a few people, that I was making a mistake, I’d never finish, Business!?! My God, what were you thinking?!?
Before this impulsive decision, my husband and I had each made a few runs at home businesses. Most were utter failures. A few made a little profit before they were pulled out from under us in one way or another. I chose business because 1) they didn’t have a writing program and it didn’t occur to me to check a different online college and 2) I wanted to know what the secret to a profitable business was and to prove that “business ethics” didn’t have to be an oxymoron.
My critics did have good points. I was taking online classes because I had three children with special needs and was already so far in over my head I couldn’t see daylight. But, metaphorically speaking, I do my best swimming when I can’t tell up from down.
I bolstered myself against their criticism in a very simple way: I committed myself to success. I would not fail, I would study my butt off, and I would arm myself against the words of my critics. In other words, I used colored highlighters and colored pens when I studied my textbooks and took my notes. I saved purple for my favorite subjects.
After I kicked the proverbial ass off all that criticism (not the critics themselves, just the criticism) by graduating with a 3.99 on time, I started my new business less than a month later. I gave homage to the many purple pens I’d bled dry getting there by naming my business Purple Pen Writing Services. To this day, I honor that victory by using purple legal pads and by continuing to use purple pens. I also continue to reach for goals that others say are beyond my reach.