Why Purple Pen?

People ask this question a lot. For those of you who don’t know, I run Purple Pen Writing Services. I provide marketing, content marketing, copywriting, and a host of other services to clients. But why did I name my business Purple Pen Writing Services?

When I first went back to college, it was an impulsive decision. A friend mentioned taking college classes online, so I did a search of the degree programs his college had to offer. I picked Business Administration and signed up. It took less than 24 hours and I was on my way to being admitted.

It took less than a week for the onslaught of discouragement to begin. I was told, by quite a few people, that I was making a mistake, I’d never finish, Business!?! My God, what were you thinking?!?

Before this impulsive decision, my husband and I had each made a few runs at home businesses. Most were utter failures. A few made a little profit before they were pulled out from under us in one way or another. I chose business because 1) they didn’t have a writing program and it didn’t occur to me to check a different online college and 2) I wanted to know what the secret to a profitable business was and to prove that “business ethics” didn’t have to be an oxymoron.

My critics did have good points. I was taking online classes because I had three children with special needs and was already so far in over my head I couldn’t see daylight. But, metaphorically speaking, I do my best swimming when I can’t tell up from down.

I bolstered myself against their criticism in a very simple way: I committed myself to success. I would not fail, I would study my butt off, and I would arm myself against the words of my critics. In other words, I used colored highlighters and colored pens when I studied my textbooks and took my notes. I saved purple for my favorite subjects.

After I kicked the proverbial ass off all that criticism (not the critics themselves, just the criticism) by graduating with a 3.99 on time, I started my new business less than a month later. I gave homage to the many purple pens I’d bled dry getting there by naming my business Purple Pen Writing Services. To this day, I honor that victory by using purple legal pads and by continuing to use purple pens. I also continue to reach for goals that others say are beyond my reach.

About Stephanie Allen Crist

Stephanie created and produces ComeSootheYourAchingSoul.com in answer to a call from God to use her experiences and gifts to help others. Stephanie is also the author of www.StephanieAllenCrist.com and two books that can be found on that site. Stephanie strives to share her love, faith, and talents in an inclusive manner to help others who know spiritual pain and who know the bitter taste of the dregs of despair.
This entry was posted in Business, Writing Lifestyle and tagged , , , , , . Bookmark the permalink.

4 Responses to Why Purple Pen?

  1. acflory says:

    I love this story! I hope it makes it into the memoir part 2.

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