Get Them Asking

If people ask, that’s a sign of interest. Your job, then, is to get them to ask questions!

Why Purple Pen?

Usually, by the time someone asks me that questions, my services are all-but sold. The only time I’ve lost clients after that point is when I’ve told them my prices. This is not to say that my prices are unreasonable or that my services aren’t worth it. Some clients just don’t have the money. Some clients are actually honest about that and don’t buy services they can’t pay for.

If you want to start a dialogue, then give your target a reason to ask questions. This works in blogs, on social media sites, and in person. As you are discussing what you can do for them, throw them a curve that isn’t quite explained. If they ask, you know they’re hooked. All you have to do is reel them in and decide if they’re a big enough fish.

Of course, this works with readers, too. It’s called a teaser. You tease them with information that is just not quite enough. Then, if you do it right, you give them a way to get a little more, and then a little more, and then…oops, you’ll have to buy the book to find out the answer to that one! {Trailer, website, blog, book—lead them and they shall follow.}

It doesn’t have to as obvious as a name, though that one has worked particularly well for me. Little things like using jargon (sparingly), referencing experts they’ve never heard of, showing you know more than they do in ways that make them want to know more too, and citing successful examples can get them asking questions. You want them asking questions, because you want them to learn to trust you to know the answers.

But be honest about it. If you don’t know, say so; then, tell them that you can find out the answer for them. Then, do it. That’s another way to land the hook.

About Stephanie Allen Crist

Stephanie created and produces in answer to a call from God to use her experiences and gifts to help others. Stephanie is also the author of and two books that can be found on that site. Stephanie strives to share her love, faith, and talents in an inclusive manner to help others who know spiritual pain and who know the bitter taste of the dregs of despair.
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