Effective Advertisement

It’s occurred to me that making a movie (assuming its successful) of your book is a very effective form of advertisement. The irony, of course, is that your book must almost certainly be a success before anyone would buy the movie rights to it. But, still, I’ve actually bought more books from watching movies than I’ve watched movies for the sake of the book.

I’ve purchased and/or read Pride and Prejudice, Sense and Sensibility, and Jane Eyre only after having watched a relatively recent movie with the same title. We’re not talking about re-envisioning, as is apparently the case of Clueless, but movies that are somehow directly derived from the movie. Consider A Walk to Remember: in this case (with a little re-envisioning), I loved the movie, then read the book, and I still prefer the movie, because it feels more relevant to the here and now. In the case of more buzz-worthy titles, I have purchased and read all the Twilight books because I watched the movie. Now that I’ve watched the movie version of Divergent, the four books are in my Amazon queue. I watched the movie and I was sold on the books.

There is an advantage to this pattern. If you’ve ever read and loved a book, and then watched the movie, you’ve likely been disappointed by the movie. I’ve read a lot of books and watched a lot of movies and rarely, rarely, rarely am I ever satisfied by the movie. Yes, I used three rarelys precisely because satisfaction is so very rare. In fact, I can only come up with three examples and they’re each part of The Lord of the Rings. Now, those movies did justice to the books! Of course, they had to make them twice as long as a normal movie to do so, which is kind of the point. Rarely can a story that takes up the space of a novel be told in the space of a movie. They almost always have to cut something out and it’s usually something I wanted to see. When you fall in love with a movie before you fall in love with the book, then you can enjoy the enhanced richness of the book without losing your love for the movie.

What do you expect from a movie? What do you expect from a book? Are they different?

About Stephanie Allen Crist

Stephanie created and produces ComeSootheYourAchingSoul.com in answer to a call from God to use her experiences and gifts to help others. Stephanie is also the author of www.StephanieAllenCrist.com and two books that can be found on that site. Stephanie strives to share her love, faith, and talents in an inclusive manner to help others who know spiritual pain and who know the bitter taste of the dregs of despair.
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6 Responses to Effective Advertisement

  1. acflory says:

    George R.R. Martin must have had a huge spike in sales after HBO began serialising A Game of Thrones. Of course the initial success of the HBO venture hinged on the original fans of the books liking the movie version. We did, and the rest is history. lol

    • Exactly. Success breeds success. You start one way–selling books–and then move on to another–selling movie/tv rights–and that breeds more success in both and makes a lot more money.

      Of course, for some of us, the idea of THAT much attention isn’t worth the money. But it would be nice to know the story is that well loved. 😉

    • Have you ever seen “The Dark Crystal?” It was a bit cheesy, but I could imagine similar techniques used in your story to a certain extent. Cartoon might be simpler. It’s just hard to “cast” a story that has no human beings in it.

      • acflory says:

        Yes! The Daughter and I watched the Dark Crystal many times when she was a kid. Actually I’d love to have Voktah become the setting for a game. 🙂

      • A game would be cool. It takes the whole fantasy realm in a different direction – not totally new, but definitely different. It would still have a popularizing effect.

        Do you know any game designers?

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