Monthly Archives: September 2014

Know When It’s Controversial

You have this idea. It’s a great idea that you build a whole series around. Or maybe the idea that pulls the series together comes after the first few books are written. It doesn’t matter, because it’s such a great … Continue reading

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Allegiant: A Critique

Veronica Roth wrote Divergent, Insurgent, and Allegiant. I watched the movie and then got the books and I blew through the first two, becoming far more immersed in the stories than I should have been considering that I had a … Continue reading

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Trailer Time: Daring to be Different

I’ve been away for a while and while I was gone I read these books: This is a teaser trailer. It is designed to pique interest. The assumption is that a lot of people have heard of the series and … Continue reading

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Be Your Best Self

When you are marketing your work, you need to be yourself. We’re not talking about the overly flawed self that you see when you look in the mirror. We’re talking about the self the people who love you most tell … Continue reading

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Knowing Your Style

My style has been described in many ways, including quirky, professional, offbeat, punchy, and prolonged. My style differs, to some extent, depending on what I’m writing. When writing as a marketer, I tend to go more for the professional and … Continue reading

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Trailer Time: A Quickie

This is a short book trailer for a short story: The question I ask of you is this: Is it enough? On the one hand, it’s a short story so a full-length trailer might be too much. On the other … Continue reading

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